The confusing thing about YouTube is there are two types of tags:
- Tags: which are the invisible “meta” Tags associated with a video. This is what the Tag
Extractor extracts
- HashTags: which are the visible tags shown above a video title. See more information
about YouTube HashTags.
Tags are added to a video when it is uploaded on YouTube. Unlike HashTags, they do
not have pound (#) signs in front of
them and they can also contain spaces to encompass a string of multiple words. Best practice is to
use all lowercase
Tags with alpha-numeric characters.
Since these Tags are invisible on the actual video page, our friends at SEOptimer generously shared some screenshots
with us so we can peek behind the scenes at how they tagged their videos.
In YouTube Studio, at the bottom of the “Video details” page is a
hyperlink “Show More”:
Once this is clicked, it expands further options including “Tags”:
A YouTube video can have up to 500 characters worth of Tags - which is a lot! In
the example above, we can see the
SEOptimer video has 11 Tags. Altogether these Tags only take up 164 characters of the 500 limit, so
there’s room for
many more.
Now here comes the magic. Using the YouTube Tag Extractor, we can easily reveal
these hidden meta tags with the click of
a button:
You’ll notice, the Tags are importantly extracted in exactly the same order that
the author has used. This gives you a
really great insight about what the author thinks is (a) the most important topics in the video and;
(b) the highest
priority tags for video SEO.
Why are YouTube Tags important?
So now we know the YouTube Tag Extractor works like magic on any public YouTube
video and extracts the invisible meta
tags whilst maintaining the order of those Tags as denoted by the author of the video.
But why is this important? You’re likely reading this page at the moment
because you’re interested in the overall topic
of Video SEO. We know from YouTube themselves that many signals contribute to the overall ranking in
the search result
page (title, description, hashtags, thumbnail, tags, quality of video, etc).
We recommend getting the basics right and utilize all the features that YouTube
provide to categorize and apply meaning
to your videos. The jury might be out as to the degree of influence the hidden meta tags have on
search result rankings,
but our recommendation is always to err on the side of optimization and use all YouTube features
together. After all,
the more YouTube understands what your video is about, the more chance your videos will rank higher
in YouTube search
results.
YouTube Tags strategy
There are some strategic considerations when extracting Tags from competitor
videos. There are two possible scenarios
when extracting Tags from a YouTube video using this tool:
0 Comments